Viral Marketing
Viral marketing, often referred to as “buzz” marketing, is a powerful tool, but when it comes to seamless integration within channels your target audiences are actively engaged in and scalability derived from the ease of sharing and distributing your message, nothing tops word of “mouse” marketing.
While some great viral campaigns can be chalked up to serendipity, the vast majority are a result of carefully crafting the right plan coupled with a flawless execution. Consider these statistics regarding YouTube provided by TubeMogul1:
- 53% of YouTube’s videos have fewer than 500 views
- About 30% have less than 100 views
- Just 0.33% have more than 1 million views
Those numbers don’t scare us. In fact, our average viral video campaign receives 100,000 to 500,000 views, something only achieved by 1.73% of all YouTube videos. How do we do it? Our proprietary approach is rooted in identifying the types of messages and stories about your brand that are designed to elicit feedback and have a high probability of being shared via social networks, social communities, by influential bloggers, and through other digital and offline channels. We understand the critical importance of striking a balance between making the brand memorable while not overshadowing the core message. Otherwise, you’ll end up with a great viral message where no one can remember the brand.
Looking to get others talking about your brand? Start by talking to us.
1TubeMogul, 2009
