Social Media
Thought popularity died out in the high school cafeteria? Enter the new kid on the block: social media. A rapidly growing medium, social media combines technology with sociology, allowing people to connect with one another, and likewise connect brands with consumers. Popularity becomes a big factor when looking at social media benchmarks such as fans, followers, and views, but social media goes much deeper than these surface benchmarks. Social media is an ongoing conversation between businesses and consumers and one that can’t be treated lightly. What are consumers saying about your brand? What are their complaints, likes, dislikes? What are they looking for? What will the changing curve of demand look like tomorrow?
Many marketers erroneously think social media and social networks are one in the same, but social media is also comprised of collaboration, multimedia sharing and blogging sites, among others. While social networks could be dubbed the “king of social media,” reaching over 70% of the online audience1, all social media outlets have some value and many may need to be employed, depending on your specific needs. Make no mistake about it; social media is not a passing trend, but a vital component of your marketing mix, research initiatives and customer service initiatives.
We can help:
- Determine the underlying needs of your brand and align social media to best meet those needs and goals
- Design, develop and manage custom social media accounts
- Leverage social media to yield the most meaningful feedback and data insights specific to your brand, products and services, and product development initiatives
1comScore Media Metrix, November 2008
- Humana
- Don’t Fumble Your Marketing
- Social Media
- Branding
- Copywriting
- Creative Design
& Programming - Strategy & Ideation
- Web Analytics & Data Mining
