Growing up, our CEO Steve Parker, Jr. had trouble making friends due to painful shyness. So he began quietly studying his peers to understand what they liked so that he could impress them by talking about things they had in common that got them excited. He noticed that when he did this, he started coming out of his shell and gaining friends. Levelwing’s social approach is actually pretty similar. Our vision for social marketing is to study our client’s audience to get to know what activates, excites and engages them. From that insight, we can develop social experiences that are creative and exciting, while also being very data-driven. Convenience metrics such as community growth and engagement are nice, but driving conversions and ROI via social is better. Regardless of industry, we steadfastly believe that social content can be fun, smart, exciting and profitable, all at the same time. And like Steve, maybe we can gain a friend or a few million along the way.