Cost-efficiently reach in-demand audiences through the long-tail of paid search campaigns
Paid search advertising is a powerful way to reach your target audience, allowing you to provide relevant information about your products and services right as the customer is searching the Web for it. In fact, it is the only form of advertising that fulfills demand as opposed to creating it.
Search engines ultimately want to show a user what they are looking for – meaning your ad must be relevant to the user’s search before it will appear. And according to Google, 16% of daily searches have never been performed before. This makes it difficult for your paid search ads to consistently show up at the top of the search results page whenever a consumer enters a query related to your products and services – that is, unless you have Levelwing’s team of certified search analysts by your side.
Levelwing navigates the paid search environment and utilizes best-in-class analytics to ensure your business receives relevant traffic at an efficient cost. To target searchers in different phases of the purchase funnel, we build out the long-tail, using keywords and phrases with lower competition and more specific language to better zero in on a more targeted audience. We then optimize the long-tail keywords that generate leads, sales, signups or any other action deemed valuable to your business. Rather than chasing rigid CPC (cost-per-click) or CTR (click-through rate) goals, we monitor and manipulate search engine advertising variables to ensure we not only exceed the conversion goals of your organization, but also provide valuable and actionable insights.
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