Improve brand awareness, turn relevant online consumers into leads & get the most for your ad spend through digital media marketing
With the growth of the online eco-system, digital marketers must now take into account a myriad of options for digital media planning and buying. But where do you start?
At Levelwing, we understand digital media planning is fluid, and buying decisions should be made based on data that yields the most efficient results on direct response as well as branding campaigns. We start by developing a sound digital media marketing plan, looking at outlets that identify and reach a consumer based on their content consumption, search behavior, social connections and past purchase behavior without infringing upon any personally identifiable information. In conjunction, we leverage websites, ad networks and demand-side platforms (DSP) that best serve goals and objectives for each of your campaigns. Coupled with your brand’s marketing mix, we layer your offline tactics with online executions, while more integrated plans tie in multiple consumer touch points by pulling in CRM data.
Based on this data, we identify on-site KPIs (Key Performance Indicators), and efficiencies are measured to determine the success. From here, we define and answer the questions needed to set a linear pricing equation, setting the benchmark for future buying strategy.
Testimonials
“We chose Levelwing particularly for their Internet media buying savvy. Their expertise, enthusiasm, and passion won us over, and their knowledge of Internet media was unmatched. With increased competition for the leisure travelers’ dollar and euro, and Internet travel planning playing a significant role in assisting so many travelers for useful and timely information, we feel that our efforts online must lead our current and future initiatives.”
- Outer Banks Visitor Bureau
