Mobile Marketing
Irony: Consumers, having never before been so “connected,” are an increasingly fragmented and illusive bunch.
We understand that mobile marketing is not a trend, nor should it be a “next year” project, but a viable tool necessary to stay connected and keep the dialog open with an increasingly on-the-go audience.
Research shows that the U.S. mobile Internet audience grew 74% between February 2007 and February 20091 and yet, only 7% of online retailers have a mobile-commerce site.2
Mobile marketing is maturing and is more than just SMS short codes. Today, it encompasses multimedia message service (MMS), mobile web advertising, branded applications, in-game marketing, location-based mobile marketing, and Bluetooth marketing. In addition, mobile search is dramatically on the rise. Not only are the number of mobile search users increasing, but the frequency of activity (i.e. mobile search usage) is also growing.3
With consumers continuing to migrate to smartphones, evolving mobile technologies, and increasing 3G penetration, we don’t see this opportunity subsiding anytime soon. Couple this with the fact that the mobile space is currently less crowded than its online counterpart, and you have a clear opportunity to stand apart from the crowd.
Let us uncover opportunities to keep your brand connected.
1Nielson Mobile, 2009
2Internet Retailer, 2009
3comScore, 2008
