Leverage digital platforms to share accurate product information and begin a dialogue with patients and providers
Online healthcare research has greatly expanded the information accessible to patients. Patients now receive healthcare and prescription medication information from not only the pharmacist or doctor, but increasingly by researching these topics themselves. This new digital frontier brings very specific challenges for pharmaceutical companies, none of which outweigh the benefit and responsibility of getting accurate information to the patient.
Building relationships is key in pharmaceutical marketing and online reputation management is key in maintaining those relationships. Whether it is DTC or connecting with HCPs, the digital environment presents opportunities to establish communities in which information can be shared and loyalties can be formed.
Levelwing helps pharmaceutical companies navigate their unique industry challenges by uncovering new digital opportunities using data-driven pharmaceutical marketing solutions. Whether educating patients and HCPs regarding safety information and usage of products, or working to build an ePRM for building personalized one-on-one relationships, Levelwing can help you obtain a truly accountable approach to your business initiatives. By quantifying your investments based on ‘linear equations,’ Levelwing’s data-driven and analytics solutions allow you to see which channels are the most cost-efficient and qualified for your organization.