Lack of communication presents opportunities for increased market share, satisfaction rates and operational efficiency
As reimbursements to health providers become measured by factors such as patient satisfaction, as health insurance premium responsibility shifts from employer to employee, and as consumers begin to seek advice on controlling and treating their health from online, non-medical personnel and facilities, the importance of communication cannot be denied.
Of the 74% of adults that use the Internet, 80% have done so as a primary source for information on healthcare topics1, providing an enormous opportunity to healthcare-related service providers (including hospitals, clinics, insurance companies, and technology and information providers). Many of these organizations could use the valuable information at their fingertips to cultivate and measure their medical marketing outcomes, increasing patient and consumer satisfaction rates in the process.
Digital sources of information provide key insights into patient and consumer satisfaction, provider loyalty, measurement and reporting of patient revenue factors, benefits messaging differentiation and more. Levelwing helps health services providers design critical measurement factors into their operational and medical marketing initiatives while uncovering more efficient use of time and resources. The result is true accountability and ROI when it comes to your healthcare marketing investment.
Sources: 1Pew Internet: The Social Life of Health Information, 2011
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