Humana

Humana is a Fortune 500 company and the largest health insurer, with a customer base of over 11.5 million in the United States.

Challenge:
Drive video views and interaction for Humana’s Stay Smart Stay Healthy (unbranded) multi-video campaign on YouTube.

Results:

Stay Smart Stay Hea1thy channel achieved #1
Most Viewed Channel this month (Education)
“Why is Healthcare so Expensive?” video reached #3
Most Viewed Video on all of YouTube within first 24 hours
Levelwing achieved nearly 3 times the amount of video views in the first four hours as that of Humana’s own YouTube channel in the first five days (using the same amount of budget)
Videos received over half a million combined views in the first three weeks putting them in the top 1.73% of all videos on YouTube (according to TubeMogul in May 2009 over 87% of all videos on YouTube have less than 10,000 views)
All videos launched to date have achieved #1 ranking on the Education channel, and have been ranked in the Top 20 most viewed videos on all of YouTube