Conservatives for Patients’ Rights
Conservatives for Patients’ Rights is a non-profit health care reform group. The group’s objective is to spread awareness about the different health care reform plans being discussed and encourage United States citizens to actively become involved in the reform process.
Challenge:
Increase awareness about the cause and build email database.
Results:
During the first two months, display and paid search campaigns directly accounted for 38% of all newsletter sign ups and 68% of all total traffic while less than 10% of the total advertising budget was allocated to online.
