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College Loan Corporation

College Loan Corporation is the nation’s 6th largest student lender, offering a variety of financial products designed to help students afford higher education.

Challenge:
Interact with their target audience in an engaging and entertaining manner that would ultimately generate leads from prospective new customers.

Results:
Levelwing created “ThinkYouAreSmart.com,” a custom quiz featuring 10 questions the average high school student should know, but usually doesn't..

• Beat client’s target cost-per-lead goal by 129%
• Beat client’s cost-per-funded loan dollar goal
• Created a viral campaign generating 21% of all leads accrued during the first 6 months after supporting media spend ended