Bridgestone Americas Tire Operations
Bridgestone is the world’s largest tire and rubber company, renowned for best-of-breed technology and superior performance products.
Challenge:
Leverage the Internet as a cost-effective and measurable advertising medium in an effort to increase brand awareness, improve brand favorability and ultimately drive product sales.
Results:
- 1105% increase in targeted audience reach
- 370% increase in targeted traffic
- Media equivalent cost savings as compared to incumbent, $4,633,630
