BreastCancerAwareness.com
BreastCancerAwareness.com is an online resource for those whose lives have been affected by breast cancer.
Challenge:
Drive site traffic and create a “viral” component for new site launch of BreastCancerAwareness.com.
Results:
- “How well do you know your breasts?” video reaches
Google Video’s Top 100 list within 3 days, peaking at #4 - BreastCancerAwareness.com videos receive over 500,000
views within first 3 days of launch - Over 4,000,000 views/downloads in aggregate in first 12 months of campaign
