Welcome to the Levelwing Blog: Insights and fresh perspectives from Levelwing’s award-winning team members on the challenges, issues, and trends that are reshaping our increasingly digital world
December 7th, 2011 by Brittany
This October, Levelwing participated in the month-long McLaughlin Smoak & Clarke 2011 Fall Charity Challenge. The participating teams competed in one of three divisions based on group size. Levelwing was part of the 0-49 group size; the other two were 50-99 and 100+. Currently in South Carolina, 1 out of every 4 children goes to bed hungry, and our state has the 4th highest hunger rate in the country – a statistic the Fall Charity Challenge aims to help change.
Before the donation barrel from Lowcountry Food Bank arrived at the Levelwing office, employees eagerly began raiding their pantries and local grocery stores in search of food to donate. As a result of all the participating companies, the Charity Challenge raised a total of 1,175 lbs of food. Levelwing was proud to have contributed 136 lbs of that – the second highest in the 0-49 group size, just behind the team at SC Campaign to Prevent Teen Pregnancy, which collected 161 lbs.
Levelwing would like to congratulate the top collectors in the other divisions as well: Columbia Neurosurgical Associates, 453 lbs (50-99 group size) and InMed Diagnostics, 207 lbs (100+ group size) – Great job collecting everyone! We look forward to the 2012 Fall Charity Challenge!
November 17th, 2011 by Brittany
Last week at the South Carolina 25 Fastest Growing Companies Awards luncheon, Levelwing was named the 3rd fastest-growing company in the state by the SC Chamber of Commerce and The Capital Corporation. We’re excited to have climbed up the chart from 5th place last year!
The Fastest Growing Companies program was founded as a way to honor the state’s most dynamic businesses and their contributions to South Carolina’s economic vitality. Nominees and award recipients represent companies from a multitude of industries – manufacturing, technology, healthcare, hospitality and advertising, among others. Levelwing would like to extend congratulations to Barling Bay, named South Carolina’s fastest-growing company, and to Southern Tide, named 2nd fastest-growing company.
The Capital Corporation made a video for each of the top 3 winner, providing a quick snapshot of each company and how they got to where they are today. The three videos were played during the luncheon after each of the top companies were awarded. Here’s what Levelwing co-founder, Steve Parker, Jr., had to say in ours.
Levelwing is proud to have been named the 3rd fastest-growing company in the state of South Carolina, but our sights are already on the future – from 5th place last year to 3rd place this year, and continuing our hard work to earn that top spot next year!
November 11th, 2011 by Brittany
At the Charleston AMA 2011 Spark! Awards luncheon last week, Levelwing was honored to receive two awards. The Spark! Awards is a unique celebration and inside look at the best and brightest marketers and their measured success during the previous year. Marketing professionals from across the state gather to recognize industry leaders and hear how they achieved marketing success.
Levelwing was thrilled to receive the Fuse award and, for the second year in a row, the Blaze award. The Fuse award is given for excellence in creating a buzz around a product, service, or event that is typically perceived as one that lacks interest and excitement. The Blaze award is given for excellence in social media. Levelwing won the Fuse award for our Primewell Tires campaign and the Blaze award for our Firestone Complete Auto Care campaign.
The Firestone Complete Auto Care campaign utilized a data-driven approach to develop creative for social channels (Facebook, Twitter and YouTube) and then analyzed the success of outbound messaging using an advanced analytics system which tracks key performance metrics.
The Primewell Tires campaign revolved around the “Wine Tasting – Primewell Tires” YouTube video. The video (which can be viewed below) utilizes an analogy of expensive wine to expensive tires, presented in a humorous way. The campaign attained cost-efficient video views and increased brand awareness for Primewell Tires.
Levelwing is honored to receive both the Fuse and Blaze awards this year. Levelwing would like to thank both our extraordinary clients and our hard-working team who made this possible.
November 9th, 2011 by Brittany
Last week, Levelwingers traveled to Las Vegas for the annual SEMA Show where Jeff Adelson-Yan joined other automotive industry experts as a presenter. The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. This year, the SEMA Show drew more than 60,000 domestic and international buyers.
Jeff shared his digital marketing expertise in two separate presentations. The first, “Driving Business with Search Engines,” took place November 2nd at 11am. The second, “The Changing Landscape of Media,” followed closely behind at 1pm. Both presentations can be viewed below. For more information about Jeff’s availability and upcoming speaking engagements, check out AskingSmarterQuestions.com.
October 20th, 2011 by Brittany
As an agency that got its start among the skyscrapers of New York City then later opened a new office (now headquarters) hundreds of miles away in South Carolina, we often hear the same question: “Why Charleston?” While we “Levelwingers” could go on for days about what makes Charleston the ideal place to spend your time, the most recent Conde Nast Traveler Readers’ Choice Awards prove we aren’t the only ones.
Earlier this month, the magazine’s list of the “Top 10 U.S. Destinations” named Charleston the #1 tourist destination in the country, replacing San Francisco. Charleston debuted on the list in 1993 and has held a Top 10 spot ever since, ranking #2 for the past three years.
Congrats to the city of Charleston and everyone who works hard to make this city what it is! Levelwing is proud to be a member of the Holy City, a truly beautiful place with a vibrant culture like no other.
October 4th, 2011 by Tori
A lot of folks want to speak of the future of media and advertising these days, in fact I recently wrote an article for Media Magazine and MediaPost’s Future of Media Conference titled, “The Future of Media is Not About the Future of Media at All,” but it got me thinking, what about the future of something as standard as an event, a conference or a symposium?
Recently, my company attended the Inc. 500 conference. An annual conference hosted by Inc. Magazine to highlight and award some of the fastest growing and most dynamic businesses and entrepreneurial leaders in the country. Disclosure: my company Levelwing, was named the 481st fastest growing private company in America on the Inc. 500 2011 list.
At the conference it was clear that Inc. wanted attendees to offer their thoughts about the conference digitally, via twitter. In fact, it was hard to move about the conference without seeing the hashtag #INC500 somewhere in the building.
Now, if you have ever been part of putting together a conference or even a booth at a conference, you know it can completely occupy your time and energy – it will consume you. A ton of effort goes into managing a conference or booth sponsorship. So at the Inc. 500 conference we decided to measure the conversation being had via the hashtag #INC500 and put some context behind that conversation as a way to measure the value of the event and what attendees learned, liked and disliked.
Some interesting conversation was had via the #INC500 hashtag. Messages that resonated with entrepreneurs included the themes of Giving Back, Being Happy, Having Faith, Investing in People and Being Vulnerable. Additionally, one theme strongly noted (perhaps as a message to Washington DC politicians) that companies on the Inc. 500 added 300,000 jobs in 2011 while the Fortune 500 cut 80,000.
Levelwing created a mini-analysis / infographic document on the conference #INC500 hashtag themes and conversation – get the full analysis document via download: #INC500 Assessment.
Key takeaway: Measurement via twitter hashtags, QR codes (also extremely prevalent at the Inc. 500 conference) and other digital tools are presenting businesses that create and manage events as well as the companies that host and sponsor them a new way to measure the value of the event and the content most valuable to attendees. Analysis of the resulting themes will help to clarify value and assist direction of future events.
September 1st, 2011 by Brittany
FROM HUMBLE BEGINNINGS…
This week marked a very special occasion for the team here at Levelwing – we officially turned 9! That’s right, exactly nine years ago this week, Levelwing was born from a shared passion for applying the glamorous and alluring world of data analysis to that of digital advertising.
It began as a two-man show working out of a small 450 square foot apartment on the Upper East Side of Manhattan. Our fearless leaders, Steve Parker Jr and Jeff Adelson-Yan, had everything they needed. In fact, without even taking a single step, Steve could be in his office, bedroom, living room and kitchen – all at the same time. Needless to say, the charm wore off. Fast. But before they knew it, clients were knocking at the door, and they were quickly on their way to bigger accounts, a bigger team and, of course, a bigger office.
Now nine years, a Charleston office, many new team members, and countless Starbucks runs later, we’re not only surviving, we’re going stronger than ever. After making the Inc 500/5000 List last year at number 688, we managed to pull it off again this year – jumping a couple hundred positions to the 481st fastest-growing private company in the US. We’ve actually expanded so fast, we’ve outgrown our Charleston diggs and will soon be moving to our new spacious home later this month.
The last few years have been exciting, challenging and rewarding as we continue to develop our ever-evolving agency and service offerings. None of it would have been possible, though, without the dedication of a team that has worked so hard together to make Levelwing what it is today. So thank you to our team, our clients, and the Starbucks down the street (for keeping us fueled on a regular basis).
Happy birthday Team Levelwing! Here’s to the next nine…
August 23rd, 2011 by Brittany
For the second year in a row, Levelwing has earned a position on the exclusive Inc. 500/5000 list of fastest-growing private companies in the U.S. This year, we’re proud to announce we have jumped over 200 places to 481 from last year’s position as 688.
In its own words, Inc. honors the 500 U.S. businesses on the list that have worked hard to rebuild the economy and change the world. Published in September’s issue of Inc. Magazine, the Inc. 500 list measures each company’s success based on three-year growth percentage rates from 2007-2010. Over the past three years, Levelwing can proudly say we saw a 720.1% growth rate, creating jobs at a time when many companies had trouble hanging on.
Levelwing is truly honored to be included in this year’s Inc. 500 list, especially considering less than 1% of companies in the country can even be considered. That said, a very special thank you goes out not only to our extraordinary clients, but also to our dedicated and inspirational team who has worked diligently over the years to make this goal a reality.
Levelwing joins a host of notable Inc. 500 alumni such as Intuit, Zappos, Under Armour, Microsoft and Jamba Juice, to name a few. To learn more about the Inc. 500/5000 list, go to inc.com/inc5000.
August 1st, 2011 by Brittany
We’re excited to share the recent results of our 2011 Levelwing Client Satisfaction Survey. As a company that prides itself on the use of data to uncover meaningful insights, we set out to evaluate our internal efforts and resources with the help of our client partners. A big thank you to all of our client partners who participated this year. As always, your honest feedback is greatly appreciated!
In February of 2011, Levelwing sent satisfaction surveys to the 40+ client partners we had the pleasure of working with throughout 2010, receiving an exciting 95% completion rate. From the 100% of client partners who said they would recommend Levelwing as a partner to other companies, to the 94% rating given to the overall experience of working with us, it’s fair to say 2010 was another successful year dedicated to our loyal clients. But enough of us telling you about it–we’ll let the results speak for themselves! See the full Levelwing Client Satisfaction Survey.
June 10th, 2011 by admin
We are thrilled to report that Jeff Adelson-Yan & Steve Parker, Jr. have been honored with the Ernst & Young Entrepreneur Of The Year ® 2011 Carolinas award. Levelwing’s co-founders were selected from 24 leaders in business across North Carolina and South Carolina by an independent panel of judges. As the winners of the Carolinas award Parker and Adelson-Yan are now finalists for the National Entrepreneur Of The Year ® program along with 25 other Regional award winners from across the country. The National award program, held this November, takes place every year in Palm Springs, California.
Steve Parker, Jr. & Jeff Adelson-Yan
For the past 25 years the Ernst & Young award program has sought out entrepreneurs leading companies that have sustained growth and are moving forward. The judges seek out individuals who are risk takers, and also inspire their company through achievement and leadership. At Levelwing, Parker and Adelson-Yan lead the way in advancing our mission to leverage data in order to ask smarter questions and continually pursue more meaningful answers to the challenges and opportunities that face us, our clients and the customers our clients serve.
Congratulations Jeff & Steve for being finalists for the most prestigious awards program for entrepreneurs. By winning the Entrepreneur Of The Year ® 2011 Carolinas award you have been recognized for your roles as pioneers in business, and innovators in the field of data-driven marketing. We are honored that our Managing Partners have been commended for their leadership and outstanding performance in business and wish you luck as finalists at the National level. We are proud to have you as part of the Levelwing team.
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